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As an on-going service to our customers, we'd like to provide useful tips and techniques you can use to increase your website traffic by improving your placement on the search engines.

The Benefits of SEO in Online Retail
video courtesy of Web Pro News

Keyword Selection - Finally an Easier Way to Do It!
If you optimize your Web pages for keywords that you think are important, but few, if anybody on the Web searches for those keywords, then you can have all the number one rankings you want and still gain no new traffic. Sometimes people achieve many top rankings but then they complain that they didn't receive any traffic from their efforts. However, in almost all cases, the explanation is simple. They targeted the WRONG keywords! You need a power tool to suggest effective keywords for an affordable campaign which creates results. MORE INFO

Keyword research using Overture's search term tool
Overture.com sells keyword advertising on many of the largest search engines based on bidding for relevant keywords. Which words are your prospects likely to use their searches? Their free tool will help you do your homework. Follow this link when you are ready to bid on your own keywords.

Submission guidelines for website owners and webmasters from Google
The specific numbers vary from month to month, but of all the sites offering search, only 5 reach a large enough audience to be significant in delivering customers to your site -- Yahoo, Google, MSN, AOL Search and Ask Jeeves. And Google provides search results to its partners including AOL. So, inclusion in Google is crucial to your marketing efforts.

Search Engine Optimizers - Google Information for Webmasters
Google provides a few tips that may help you distinguish between SEO that will improve your site or that will only improve your chances of being dropped from search engine results altogether.

How does Google collect and rank results?
Google Information for Librarians (and all the rest of us!) Read this if you want a simple explanation of how Google evaluates a web page and ranks its relavance to your search query.

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